In an era of mass media, it is easy to believe that the more eyeballs, the more impact. But radio, television, and tracts accounted for a combined total of less than one-half of 1% of the Busters who are born again.

David Kinnaman
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In an era of mass media, it is easy to believe that the more eyeballs the more impact. But radio, television, and tracts accounted for a combined total of less than one-half of 1% of the Busters who are born again. The truth is that all media has a small audience. Stephen Hill, general manager of National Public Radio’s affiliate in Winston-Salem, NC told NPR that NPR gets just 2 million people per week. That means just over one person every hour listens to NPR.

Source: Unchristian: What A New Generation Really Thinks About Christianity... And Why It Matters

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